What is Brand Identity?
The words branding and brand identity are thrown around soo much, that a lot of people think it’s really just a logo. It’s not, though that is a big part of what makes a brand, there are soo many other elements that work together to create an identity.
Here are a few of the main components that help to build that brand.
A LOGO
The obvious one! Your logo is the visual symbol that represents your brand. It’s one of the most important elements and is the first thing that people see, so it better be good.
TYPOGRAPHY
Fonts can say a lot about your brand! Consistent typography helps to establish brand recognition and personality, building trust with you customers.
COLOUR
Colours evoke emotions and can convey your brand’s values and characteristics. The colour you make your brand says a lot about who you are, chose wisely!
BRAND VOICE
The tone, language and style of how you talk to your customers reflects on the brand’s overall personality. It helps to create a cohesive brand experience and builds trust.
A brand identity is soo much more than just a logo, it’s a whole bunch of elements that shows people who you are. Getting it right is essential for success, it’s about crafting a meaningful representation of your brand that connects with your audience and builds long-term relationships.
If you’re a small business and you’re not sure you’re hitting all of these elements, get in touch I’d love to help!
