Tips for your Etsy shop
Etsy is the one of the best platforms to use small businesses, it allows you to showcase and sell your products to a huge audience. Having access to a global customer base allows you to reach buyers not only in the UK but also around the world.
But being seen and found by your customers can be bloody hard, trust me, I used to have an Etsy shop, I get it. Here are some tips that I found really helped me reach my audience.
MAKE YOUR SHOP LOOK GREAT
Be consistent with your brand identity across your shop and social media. When everything looks the same, people are more likely to trust and buy from you.
TAKE AWESOME PICTURES
Make sure your product photos are top-notch. Be consistent and use good natural lighting and show off your stuff from different angles. People love to see what they’re buying. Etsy also supports videos now, so take advantage of that feature too.
GET SOCIAL ON INSTAGRAM
Instagram is your friend! Share beautiful pictures of your products and interact with your followers. The more you engage, the more people will know about your shop.
TELL YOUR STORY
Share why you started your Etsy shop and what makes your products special. People love hearing stories, and it helps them connect with you and your brand.
BE SEEN WITH SEO
Use keywords in your product titles, descriptions and tags that your customers might search for. This helps your products show up higher in Etsy’d search results, making it easier for people to find you
If you need any help with elevating your brand presence to really boost your audience on Etsy, please get in touch, I’d love to help!
