I work across brand identity, design and animation, helping businesses create clear, consistent and considered visual communication across every touchpoint. My approach is always the same, regardless of project size or format. It starts with understanding the business properly, what it stands for, who it needs to connect with, and how design can support that in a meaningful way.
A strong brand identity is more than just a logo. It’s the foundation of how your business communicates and connects with the right people. Strategy is a key part of this process. I work with you to uncover and shape the direction together, making sure it reflects your values, audience and where your business is heading.
From there, I create a brand identity that brings clarity to who you are and what you offer, ensuring everything feels consistent and aligned. This will include logo design, colour palette, typography, brand guidelines and more. It will all work together to create a recognisable identity that can be used confidently across everything your business puts out into the world.
Animation is a powerful way to bring ideas to life and communicate in a more engaging, accessible way. I create motion graphics and animated content that help brands capture attention, explain ideas clearly and connect with their audience across websites, presentations and social media. Whether it’s subtle motion within a brand system or full animated content, the focus is always on clarity and communication.
From posters and flyers through to brochures, packaging and large-scale print, I design thoughtful printed materials that communicate your message clearly and feel aligned with your brand. Every piece is designed with intention, making sure it not only looks good but works effectively in the real world.
Strong digital design helps your brand show up consistently across online platforms. This includes websites, social media assets, presentations and digital campaigns designed to capture attention and strengthen your brand presence.
Great editing transforms raw footage into a compelling story. I provide professional film editing for promotional videos, brand content and social media, ensuring your message is clear, engaging and polished from start to finish.
I support all types of businesses across brand identity, design and animation, from shaping the core strategy through to delivering consistent design across print, digital and motion. Get in touch and we can have a chat about your project and see what’s possible. Here are some of the businesses I’ve worked with:
Syd is an incredible talent and a most reliable support - we are so pleased with her output! We will be working with her again and again. Can't recommend her highly enough! Dana Miller | PCS Instruments