MY SERVICES
Over the past 8+ years I have worked in studios and done a lot of freelancing! In this time I have picked up a wealth of experience across many areas of graphic design, including brand identity, logo design, print design, digital & web design, motion & animation, film & editing and photography. So although I specialise in brand identity, if you need your brand rolled out across different areas, I can definitely help you.
I have spent a long time refining my creative process to ensure it’s effective and keeps you involved at every stage. I have outlined the steps below so you can see how we will work together to create your brand identity and more…
MY PROCESS
STEP 01 – KICK OFF CALL
We’ll have a quick 30-minute chat to discuss everything about your project. This is a great way for me to find out more information about your business and your current situation.
STEP 2 – PROJECT PROPOSAL
This will outline all the points we discussed, along with an estimated timeframe & different price options tailored to your needs for your financial position. Once signed off, I’ll send the contract, a questionnaire about your business and an invoice for a 20% deposit.
STEP 03 – CREATIVE STRATEGY PRESENTATION
I’ll take the time to understand your business goals and foundations. After reviewing your questionnaire—which covers your history, challenges, values, audience, competitors and vision—I’ll compile a report that brings your brand strategy to life. You’ll receive two mood boards to choose from, ensuring we’re aligned before I start designing. Getting your feedback at this stage helps streamline the process and reduces revisions later. Happy days!
STEP 04 – DESIGN STAGE
I’ll explore every possibility based on the insights from our brand strategy call: through research, word mapping, sketching and some idea development. This will bring me to one idea that stands out! This will be presented to you for feedback. I prefer this method compared to sharing multiple designs, there is always one winner and offering you more can cause confusion.
STEP 05 – BRAND PRESENTATION
Your beautifully designed branding will be sent to you. I normally like to get you on a call to talk through it. I will walk you through the steps of my process and the strategy behind the design that led me here. I will provide a feedback form to help you gather your thoughts.
STEP 06 – FEEDBACK
Take a few days to let all the information sink in before you come back to me with your feedback.
STEP 07 – FINALISING THE PROJECT
I’ll send you the final invoice to pay. Once paid I will send over all the files and exports you need to get started in a beautifully neat folder system, which is super easy for you to use. I always like to check in with you a few months later to see how things are going.
MY PACKAGES
BASIC PACKAGE
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This package includes all the strategy and design you need to build a successful and lasting brand without breaking the bank. This option is perfect for start-ups, small businesses or any side hustles.
- Brand strategy and creative direction
- 1 design concept
- 1 rounds of amends on the design
- Mini brand style guide to help to use your brand & logo
- All appropriate files for your brand (PNG, JPG, PDF, EPS & SVG)
- Unrestricted full ownership & usage rights
STANDARD PACKAGE
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This package really helps you to hit the ground running it includes everything from the basic package with some extra bells and whistles. This is my most popular package as it gives you everything you need to successfully roll out your brand.
- Brand strategy and creative direction
- 1 design concept
- 2 rounds of amends on the design
- Different scalable variations of your logo
- Simple set of brand guidelines to help you use your brand & logo
- Social media templates and supporting graphics
- 2 branded assets (business cards, letterheads, thank you cards, posters etc)
- All appropriate files for your brand (PNG, JPG, PDF, EPS & SVG)
- Unrestricted full ownership & usage rights
ADVANCED PACKAGE
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If you want roll the red carpet out for your new brand, then this is the package for you. This includes everything from the standard package plus a creation of a brand launch animation, more stationary options and a website.
- Brand strategy & creative direction
- 1 design concept
- 2 rounds of amends on the design
- Different scalable variations of your logo
- Brand guidelines to help you use your brand & logo
- Social media templates and supporting graphics
- 3 branded assets (business cards, letterheads, thank you cards, posters etc)
- Logo launch animation
- 1 bigger marketing asset (website, packaging design etc)
- All appropriate files for your brand (PNG, JPG, PDF, EPS & SVG)
- Unrestricted full ownership & usage rights
"Sydney is an extremely professional and creative designer. I would highly recommend her for any design job you may need.”
George Foster-Peckham | Simulation Muse
GET IN TOUCH
Are you a small business ready to bring your brand to the next level and be see by your ideal customers, I'd love to hear from you.
Click the button below to fill out my enquiry form and we can get started.
