A reflexology logo design that feels calming, authentic and aligned with its natural, heartfelt ethos.
Client
Palm Bay Holistics
Services
Brand Identity
Logo Design
Brand Strategy
Social Media Content
Print Design
Website Design
Logo Animation
Palm Bay Holistics is a complementary therapy business rooted in Margate, offering deeply relaxing reflexology treatments inspired by a holistic approach to wellness. They needed a new brand identity that felt calming, authentic and aligned with its natural, heartfelt ethos.
The logo design centres around a circular icon, subtly inspired by the waves and sky of the local coastline, bringing together a sense of flow, balance and serenity.
The interconnecting lines within the circle reflect the holistic values of the business, symbolising connection, wholeness and the natural rhythm of the body and mind.
A warm colour palette of green, burnt orange and beige was chosen to evoke calm, connection and warmth, while a flowing serif font adds a sense of professionalism and approachability, mirroring the brand’s down-to-earth personality.
This project was all about capturing the peaceful experience of Palm Bay Holistics through meaningful and strategic design choices.