My main objective was to infuse femininity into the visual identity without being too cliche.
Client
Lot 121
Services
Brand Identity
Logo Design
Digital Design
Print Design
Social Media Content
LOT 121 is a hair salon based in Essex, which is known for its personalised service by a hardworking mum. Charlotte came to me wanting to refresh her logo to celebrate opening her own salon.
Understanding the essence of the brand as a female-led enterprise driven by passion and expertise, my main objective was to infuse femininity into the visual identity without being too cliche. I designed a logo blending classic hair scissors intertwined with flower petals, encompassed in a badge.
This was to enhance the salon’s authenticity and experience, while also showcasing its establishment date. The new logo design now captures LOT 121’s warm, skilled, and woman-owned essence, appealing to both loyal clients and new visitors.