To capture this, I designed a retro-inspired brand identity featuring a chunky, curvy font that embodies playfulness, confidence, and femininity. A juicy colour palette of pinks, reds, yellows and blues brings energy and vibrancy, making the brand stand out in a competitive industry.

The strawberry icon adds a fresh, fun element, symbolising health, beauty and the brand’s commitment to empowering clients to embrace their uniqueness. A bold shadow effect behind the logo ensures it remains strong and adaptable across different backgrounds.

I created a comprehensive suite of assets, including, business & loyalty cards to reinforce the brand, a leaflet to communicate services, social media content that aligns with the brand, a logo animation to add dynamism to digital platforms and a brand guidelines sheet.

This project was all about creating a Nail Salon logo design that is as fun, fearless and unforgettable as the brand itself, setting the foundation for future growth and success.