
Cambridge Healthcare Research are a Business Management Consultant based in Cambridge, specialising in strategic decision support and action planning within the healthcare industry. Their passion for healthcare and innovation was integral to their brand identity.
Collaborating closely with their operations team, I led the creation of their Christmas campaigns for two consecutive years. In the first year, the client had been deeply involved in a tree-planting charity initiative. Leveraging this narrative, I proposed an animated Christmas story that highlighted their charitable efforts, incorporating brand colours and original characters to enhance storytelling.
For the second year, the client sought a simpler approach to convey extensive written content to their team. Instead of traditional emails, I suggested another animation, inspired by the success of the previous year. We opted for a traditional Christmas card with a playful twist, emphasizing the company’s commitment to sustainability through a paper-like appearance, symbolizing growth and progress.
Both animations resonated positively internally and across the client’s social media platforms, effectively conveying their brand values and engaging their audience.
ClientCambridge Healthcare ResearchServicesArt Direction, Motion Design, Animation, Illustration