Awakening the divine feminine through sound, sisterhood and transformation.

Client

Goddess Gong

Services

Brand Identity
Logo Design
Brand Strategy
Social Media Content
Print Design
Logo Animation

The visual direction is soft yet powerful, inspired by the divine feminine and the transformative journey of the women who attend. I had the honour of creating the brand identity for a powerful new event space centred around sacred sisterhood, feminine energy and spiritual awakening.

Founded by two lifelong friends and energy healers, the event invites women into a deeply held space to reconnect with their sensuality and inner power through Kundalini activation, Reiki and gong meditation.

The logo features a hand-crafted circle made up of small, arrow-shaped triangles. Each triangle represents an individual woman, coming together to form the goddess circle. The shape also subtly reflects the open-legged position women hold during gong bath meditations, symbolising openness and sacred activation.

The rounded letterforms reinforce the central theme of the circle, and some of the letters are intentionally connected to represent the bond of sisterhood that the event fosters.

The colour palette brings in warm whites, creams and gold, chosen to evoke purity and the divine. Gold plays a vital role, symbolising transformation and spiritual radiance. The overall aesthetic is minimalist and sacred designed to reflect the depth of the experience. You can follow Goddess Gong on Instagram.