Palm Bay Holistics Brand Identity

Palm Bay Holistics is a complementary therapy business rooted in Margate, offering deeply relaxing reflexology treatments inspired by a holistic approach to wellness. They needed a new brand identity that felt calming, authentic and aligned with its natural, heartfelt ethos.

The logo design centres around a circular icon, subtly inspired by the waves and sky of the local coastline, bringing together a sense of flow, balance and serenity. The interconnecting lines within the circle reflect the holistic values of the business, symbolising connection, wholeness and the natural rhythm of the body and mind.

A warm, nature inspired colour palette of deep green, burnt orange and beige was chosen to evoke calm, connection and warmth, while a flowing serif font adds a sense of professionalism and approachability, mirroring the brand’s nurturing, down-to-earth personality.

This project was all about capturing the peaceful experience of Palm Bay Holistics through meaningful and strategic design choices.

ClientPalm Bay HolisticsServicesBrand Identity, Logo Design, Brand Strategy, Social Media Content, Print Design, Logo Animation