Liqueo

In collaboration with Liqueo, a dynamic player in business change and solution deployment within Asset and Wealth Management, I undertook the task of crafting a short animation to unveil their new logo. Liqueo’s mission to offer a fresh and innovative approach to management consulting demanded a branding strategy that reflected their essence.

Drawing inspiration from Liqueo’s unique philosophy, encapsulated by the concept of oobleck – a substance that behaves both as a liquid and a solid – I embarked on translating this idea into visual form. The logo, designed to embody adaptability and resilience, was transformed into a dynamic logo animation that captured the essence of fluidity and strength.

By skilfully weaving together motion graphics and storytelling, the animation served as a powerful tool to generate excitement around the logo’s launch. The seamless integration of Liqueo’s identity with the captivating visuals resonated with the audience, effectively conveying the brand’s message and values.

The client’s enthusiastic response to the final product underscored its success in creating anticipation and anticipation surrounding the logo release. Through strategic design choices and creative execution, we achieved our objective of not only showcasing Liqueo’s identity but also setting the stage for their continued success in the industry.

ClientLiqueoServicesAnimation, Motion Design