Goddess Gong

Divine feminine brand identity created for Goddess Gong, this was one of those special projects that felt aligned from the very beginning. I had the honour of creating the brand identity for a powerful new event space centred around sacred sisterhood, feminine energy and spiritual awakening.

Founded by two lifelong friends and energy healers, the event invites women into a deeply held space to reconnect with their sensuality and inner power through Kundalini activation, Reiki and gong meditation.

The visual direction is soft yet powerful, inspired by the divine feminine and the transformative journey of the women who attend. The logo features a hand-crafted circle made up of small, arrow-shaped triangles. Each triangle represents an individual woman, coming together to form the goddess circle. The triangle shape also subtly reflects the open-legged position women hold during gong bath meditations, symbolising openness, release and sacred activation.

I chose a lowercase serif typeface for the word mark to reflect the calm, nurturing energy of the brand. The rounded letterforms reinforce the central theme of the circle, and some of the letters are intentionally connected to represent the bond of sisterhood that the event fosters.

The colour palette brings in warm whites, soft creams and radiant gold, chosen to evoke purity, light and the divine. Gold plays a vital role, symbolising transformation, inner power and spiritual radiance. The overall aesthetic is minimalist and sacred designed to reflect the depth of the experience.

You can follow Goddess Gong on Instagram.

ClientGoddess GongServicesBrand Identity, Logo Design, Brand Strategy, Social Media Content, Print Design, Logo Animation