Four Paws Nutrition

I had the absolute pleasure of designing the brand identity for Four Paws Nutrition, a company dedicated to helping pet owners support their furry friends with expert nutrition advice. This project was all about capturing the warmth, compassion, and professionalism that define their mission while ensuring the design felt approachable and friendly.

The logo design is at the heart of this brand’s story. I combined the silhouette of a pet’s muzzle with a heart to represent the love and care that Four Paws Nutrition puts into every interaction. This symbol is a reflection of the deep connection they foster between pets and their owners, showing that health and happiness are at the forefront of what they do.

The three dots arranged in a triangle serve a dual purpose: they represent the whiskers of different animals while also resembling a healthy eating pyramid. This subtle detail reinforces the brand’s focus on balanced nutrition and ties back to their expert dietary advice.

To ensure the brand feels welcoming, I chose a rounded, bubbly font that exudes friendliness and approachability. At the same time, it reflects the warm and kind personality of the Four Paws team, making the brand feel as inviting as the service they provide.

The colour palette was carefully selected to balance professionalism with warmth. The greens symbolise health and wellness, anchoring the brand in its commitment to better pet care. To complement this, I added a pop of orange—a burst of sunshine that reflects the brand’s vibrant and approachable nature, while also linking back to its core values of care and positivity.

This project was such a joy to work on, not just because of the creativity it allowed me to explore, but also because of the genuine passion and dedication of Heidi. It’s always inspiring to bring a brand’s vision to life, and I’m thrilled with how this identity captures everything they stand for.

ClientFour Paws NutritionServicesBrand Identity, Logo Design, Brand Strategy, Social Media Content